It all began in 2019 when we as two best friends and new mums wanted to source beautiful and quality Korean baby products for our own children.  

As Korean-Australians, we knew there were so many incredible Korean products available, but we quickly became frustrated by how difficult it was to find what we were looking for. As a result, the idea of creating a curated space for carefully selected Korean baby products with aesthetics and quality in mind was born. 

Since then, many evenings were spent business planning after putting babies to bed, and weekends were filled with chaotic meetings with little ones running amuck around us.  

At long last, we feel proud to officially launch our website where our original vision of making these amazing products easily discoverable and accessible to all Australians has become a cheek-pinching reality! 

We are so excited to share with you what we have in store over the coming years and invite you to be a part of our journey. 

Kara and Susannah